Align Your Business.
Design Your Future.

I help driven business owners and CEOs transform their companies from daily chaos into aligned, scalable operations — using a proven strategic system built for lasting results.

Clarity

Stop guessing, start leading with confidence.

Alignment

One team, one plan, one direction.

Growth

Sustainable results you can build to scale on.

Without a System, You’re the System.

Burnout replaces breakthrough.

Growth stalls without alignment.

Top talent walks away.

The Pinnacle Principles

Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
Illustration of a circle divided into 5 parts, one for each pinnacle principle

PEOPLE

Get the right people in the right seats, right away. Then equip and coach them in a unified direction.

PURPOSE

Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.

PLAYBOOKS

Document and optimize your core processes from top to bottom, both internal and customer-facing.

PERFORMANCE

Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.

PROFIT

Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.

You Built This Business. Let’s Make Sure It Doesn’t Break You.

You know the right people are everything — you just need a system that brings it all together.

Pinnacle Client Testimonials

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The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.

Brandon Mensink

COO & Co-Owner of Tonna Mechanical, Inc.

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The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.

Kristi Piehl

Founder & CEO of Media Minefield

SERVICES

Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools

BASE CAMP
DAY 1

Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.

BASE CAMP
DAY 2

We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.

Quarterly Lookouts

Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.

ANNUAL
SUMMITS

Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.

certified Pinnacle Business Guide

ABOUT Jared Jordan

Jared brings more than two decades of executive leadership to every business he touches.

A hospitality industry veteran, he spent nearly a decade as CEO of one of Oklahoma’s premier private clubs, where he doubled annual revenue fand led a multi-million dollar capital renovation — all while earning recognition as a Journal Record Most Admired CEO and Financial Stewardship Award recipient. He also received the Tulsa Regional Chamber Excellence in Leadership Award in 2024.

His expertise extends well beyond hospitality. With a finance degree, a sommelier certification, and hands-on experience navigating complex debt restructuring, operational turnarounds, and large-scale capital projects, Jared understands the financial realities that keep business owners up at night. He has built budgets, negotiated with lenders, managed multimillion-dollar P&Ls, and made the hard calls that protect both the bottom line and the people behind it.

As a Pinnacle Business Guide, Jared combines that operator’s instinct with a proven strategic framework designed to help business owners gain clarity, build alignment across their leadership teams, and achieve sustainable growth. He doesn’t coach from the sidelines — he’s lived the pressures of the CEO seat and brings that firsthand perspective to every engagement.

Free tool

Discover where your Business Stands on the path to the Pinnacle.

Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Mockup of pages from the Pinnacle Baseline Assesment

Learn More about the Pinnacle Approach

The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.