Clarity
Stop guessing, start leading with confidence.
Alignment
One team, one plan, one direction.
Growth
Sustainable results you can build to scale on.
Without a System, You’re the System.
Burnout replaces breakthrough.
Growth stalls without alignment.
Top talent walks away.
The Pinnacle Principles
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
You Built This Business. Let’s Make Sure It Doesn’t Break You.
You know the right people are everything — you just need a system that brings it all together.
Pinnacle Client Testimonials
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.
BASE CAMP
DAY 2
Quarterly Lookouts
Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.
ANNUAL
SUMMITS
Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
certified Pinnacle Business Guide
ABOUT Jared Jordan
Jared brings more than two decades of executive leadership to every business he touches.
A hospitality industry veteran, he spent nearly a decade as CEO of one of Oklahoma’s premier private clubs, where he doubled annual revenue fand led a multi-million dollar capital renovation — all while earning recognition as a Journal Record Most Admired CEO and Financial Stewardship Award recipient. He also received the Tulsa Regional Chamber Excellence in Leadership Award in 2024.
His expertise extends well beyond hospitality. With a finance degree, a sommelier certification, and hands-on experience navigating complex debt restructuring, operational turnarounds, and large-scale capital projects, Jared understands the financial realities that keep business owners up at night. He has built budgets, negotiated with lenders, managed multimillion-dollar P&Ls, and made the hard calls that protect both the bottom line and the people behind it.
As a Pinnacle Business Guide, Jared combines that operator’s instinct with a proven strategic framework designed to help business owners gain clarity, build alignment across their leadership teams, and achieve sustainable growth. He doesn’t coach from the sidelines — he’s lived the pressures of the CEO seat and brings that firsthand perspective to every engagement.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
